Strategic Advisor. Professional Speaker. Author
Dionne Lew
Dionne Lew
CEO, The Social Executive
I am a strategic communications advisor, author, speaker and media commentator on the impact of social media for business. I help leaders build strategic advantage by harnessing the network impacts of content and social media to build visibility, influence and community. I have worked as a strategic communications executive for over 30 years, leading organisation through complex and high-impact corporate affairs, government relations, communication and stakeholder management issues.

"Run to the fire; don’t hide from it." Meg Whitman, CEO, HP

Build strategic advantage by harnessing the network impacts of content and social media
Social Influence

Today online and offline are entangled, meaning opportunities and issues emerge in either space. While leaders can expertly navigate complex organisational dynamics and stakeholder environments, many are reluctant to step into what is portrayed as the hostile Wild West, where they must learn how to occupy what John Hagel calls influence points, which, amplified by network effects, create genuine authority. Leaders can create significant strategic advantage for their organisations and themselves by being an identifiable, accessible and genuine authority. Creating genuinely expert content shared through the right social media will grow your visibility and influence in local and global networks. However, building audiences who are interested in what you have to say and who trust you takes time and comes from continually committing to and delivering on the promise you make. Like any successful and sustainable business strategy, it’s the long game.

  • Leadership Branding

    Purpose, clarity, conversation

  • Leadership Content

    Video, audio, visual, written

  • Global Reach

    Owned, earned and social media

  • Leadership Advantage

    Strategic advantage, network impacts

"I learned to always take on things I'd never done before. Growth and comfort do not coexist." Ginni Rometty, CEO, IBM

Social Leadership

Helping leaders build strategic advantage by harnessing the network impacts of content and social media to build visibility, influence and community.
Leadership Branding

Articulate your leadership purpose (personal brand), key spheres of influence and conversation

leadership content

Create leadership content that is interesting, useful and helpful for your audiences

Global Reach

Become your own media channel by distributing your content through global social media channels

Leadership Advantage

Build strategic advantage by harnessing the network impacts of your leadership

Social Edge

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