Author. Speaker. Adviser.
Dionne Lew
Dionne Lew
Creating strategic advantage for organisations through impactful communications that build visibility, influence & trust.

"Run to the fire; don’t hide from it." Meg Whitman, CEO, HP

Leadership Communications

Many leaders expertly navigate complex organisational and stakeholder dynamics but be reluctant to step online into what is portrayed as the hostile Wild West. However, they can create significant strategic advantage by harnessing the network impacts of content and social media to build visibility, influence and trust. Building audiences who are interested in what you have to say and who trust you takes time and comes from continually committing to and delivering on the promises you make. Like any successful and sustainable business strategy, it’s the long game. I work one-on-one with leaders to build their own media channel and leverage the potential of owned, earned and social media as follows.

  • Articulate your leadership brand

    Identify who you are and what you stand for. Determine the spheres of conversation you want to lead or participate in online. Develop a clear messaging architecture that reflects your leadership positioning.

  • Build your media channel

    Establish and build an online leadership platform that includes owned, earned and social media assets.

  • Build an audience

    Identify your audience; their needs, content and channel preferences. Grow reach through targeted influencer and community building strategies.

  • Grow Strategic influence

    Build strategic advantage by harnessing the network impacts of owned, earned and social media.

"I learned to always take on things I'd never done before. Growth and comfort do not coexist." Ginni Rometty, CEO, IBM

Leaders should know

Yes, I'd like to speak