Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. Numerous reports confirm that a social CEO positively impacts perceptions of trust, reputation and engagement. According to surveys: Weber Shandwick – in 2013 found 76% of executives want the CEO to be social, up to 81% in 2015. Brandfog – two thirds of customer’s … Continue reading Should the CEO use social media?
We all know what happens to that network marketing evangelist at the party who sees every guest as a sales opportunity and pounces to sign them up for some or other scheme within minutes of ‘hello’. We all know what happens to that network marketing evangelist at the party who sees every guest as a sales opportunity and pounces to sign them up for some … Continue reading Why you shouldn’t treat or measure social media like Amway
When I spoke at the Social Media Risk Reputation forum the most frequently asked question was how to manage the blurring of professional and personal brand. Specifically, delegates wanted to know if they should ‘allow’ C-suites or internal experts to engage on platforms and if so, whether to do so from personal or corporate accounts. Although there are complexities in social media (like establishing who owns your social media … Continue reading How to manage the blurring of personal & professional brand on social media
Let’s stop pretending we know everything We often fail to notice things that we are not expecting. Lisa Randall, Physicist Can we please stop pretending we have the answers or are on a knowledge home run where the main issues are settled with only scraps to be tidied up? The reality is – We hardly know anything What we think we know changes constantly, often … Continue reading Let’s stop pretending we know everything
LinkedIn is an economic and influence powerhouse, a powerhouse of data, connections and content that you can use to position yourself and your business, all of which starts with a smart, optimised profile. But signing up to LinkedIn without doing anything is like going to a networking event and standing in the corner. To make it work, you’ve got to do something once you’re there. The … Continue reading Scrub up, stand out & explode your professional brand – LinkedIn Masterclasses
The future is social A common sentiment I hear echoed when I speak with senior executives about the importance of social media for business is that ‘well I’m successful and so are my peers and we don’t use it.’ There are a couple of problems here. While this can be true (and often is) a personal anecdote obtained under different circumstances can’t be extrapolated to … Continue reading Why leaders really, really need to care about social media
When ‘leadership’ is confused with ‘the need to know everything’ it can lead to cultures of bluff where people feel it’s more important to give a response (including a wrong one) than acknowledge doubt. Instead, these three simple words from a leader can establish a very different context: I don’t know. “I don’t know” puts the focus on rigour and says many things including: Let’s … Continue reading ‘I don’t know’ – uncertainty as a platform for growth
Misunderstood as a good ‘place to put your CV’ LinkedIn is instead a powerhouse of economic data that can predict and fill skills gaps, uncover rare, high-demand talent and is now one biggest publishing house in the world with its 380-million readership, strangely enough creating sales spikes for traditional publishers. Equity raisings have been done on LinkedIn. One Australian business expanded into 27 countries using … Continue reading LinkedIn is an economic and influence powerhouse not a place to put your CV
Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales and customer service. The chief human resources officer (CHRO) must have a strategic understanding of how social media is being used through the whole life cycle of employment including: Pre-employment Recruitment Employee social media use Enterprise social media This isn’t … Continue reading Is a lack of social media in HR negligent?
This post first appeared on Forbes and is republished here with additional detail, updated data and case examples for 2016. Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, … Continue reading Social media influences investors and that influence is growing fast