How to make your content stand out from the crowd

How to make your content stand out from the crowd This post will have its hand up today with 2 million others and 27 million pieces of content yelling ‘pick me’. Enormous figures and they’re growing. According to Mark Schaeffer, the amount of web-based content we consume is doubling every 9 to 24 months so … Continue reading How to make your content stand out from the crowd »

How to manage the blurring of personal and professional brand on social media

When I spoke at the Social Media Risk Reputation forum the most frequently asked question was how to manage the blurring of professional and personal brand. Specifically, delegates wanted to know if they should ‘allow’ C-suites or internal experts to engage on platforms and if so, whether to do so from personal or corporate accounts. Although there are … Continue reading How to manage the blurring of personal and professional brand on social media »

Social media influences investors and that influence is growing fast

Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, Google+ and Twitter making up the rest. They use … Continue reading Social media influences investors and that influence is growing fast »

LinkedIn is an economic and influence powerhouse, not a place to put your CV

If you think LinkedIn is just a good ‘place to put your CV’ than you are missing out on the platform’s huge business benefits and potential. LinkedIn is a powerhouse of economic data that can predict and fill skills gaps, uncover rare, high-demand talent and is now one biggest publishing houses in the world. With … Continue reading LinkedIn is an economic and influence powerhouse, not a place to put your CV »

How one Aussie CEO used LinkedIn to expand into 27 countries

A leader who actively engages on social media platforms is good for business and with 7 million Australian and 380 million global users LinkedIn is a strategic fit those seeking to tap into global professional networks. One such CEO is Craig McDonald, head of software security company MailGuard, who was recently announced as one of Australia’s … Continue reading How one Aussie CEO used LinkedIn to expand into 27 countries »

What a top business journalist can teach business leaders about the importance of social media

If you know that social media is mission critical yet are still having trouble convincing the executive, take some cues from how business journalist Alan Kohler thinks. With his finger on the pulse of business, his questions mirror those you can expect so use them to pre-empt concerns and provide answers about enterprise and personal use. Read the … Continue reading What a top business journalist can teach business leaders about the importance of social media »

3 executives least likely to be social who are key to unlocking its benefits

What makes a great leader? That depends. Different times or situations demand different skills and styles. So what does leadership look like in a world with 3 billion people online, where 2 billion use social media and each chat impacts the way we connect, communicate and do business? It’s a different mindset. Social leaders ‘get’ … Continue reading 3 executives least likely to be social who are key to unlocking its benefits »

Is lack of social media know-how in HR negligent?

It’s odd that some professionals wear a disinterest in social media as a badge of honour; given its ubiquity, understanding the business, governance and legal impacts should be a requirement. Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales … Continue reading Is lack of social media know-how in HR negligent? »