Why trust is the new bottom line & how social media drives it

The current focus on social media has many leaders wondering about its impact for their careers and businesses, they are asking: 1. Is this a structural change, or just a fad? 2. Does it impact the whole economy or just particular industries? 3. Does it apply across a business or just to sales? 4. Is it the right time to invest in Read more about Why trust is the new bottom line & how social media drives it[…]

Are executives who don’t invest in social media negligent?

Are executives who don’t invest in digital and social media negligent (I don’t mean this in the strictly legal sense)? This provocative question is directed at the governance obligations some executives may have around social media but also their duty to know what is coming over the hill and be ready to deal with it. Read more about Are executives who don’t invest in social media negligent?[…]