In Forbes – why decision-makers should take social media seriously

Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don’t use it, a bit like going to a business Read more about In Forbes – why decision-makers should take social media seriously[…]

In Forbes – social media influences wealth management & will become more important

Investors are influenced by research they find in social media—and companies that reach out can create relationships and a competitive advantage. Moreover, this strategy is likely to become more, not less, important as younger digital natives become wealthier, because they rely on and are influenced by social media more. Having said that, it’s a myth Read more about In Forbes – social media influences wealth management & will become more important[…]

Businesses that don’t close the social media gap could face a gaping hole

It seems no amount of noise about social media is enough to motivate leaders to take it seriously. Although some individuals are adapting their leadership style and business strategy to leverage social and manage potential impacts, as a segment the participation of C-suites and in particular CEOs remains disturbingly low. The DOMO 2014 Social CEO Read more about Businesses that don’t close the social media gap could face a gaping hole[…]

What you say on social media influences how people invest

Investors are influenced by research they find in social media—and companies that reach out can create relationships and a competitive advantage. Moreover, this strategy is likely to become more, not less, important as younger digital natives become wealthier, because they rely on and are influenced by social media more. Having said that, it’s a myth Read more about What you say on social media influences how people invest[…]