#election2016 – 3 critical lessons for business from the enmeshment of social media & politics

The recent election in the US had a hashtag #Election2016 and an emoji, signs that the language and influence of social media has well and truly made its way into daily life. Media, voters, supporters, detractors, spectators around the world connected with a click on Twitter, Facebook, Google, YouTube and Snapchat for live debates, poll Read more about #election2016 – 3 critical lessons for business from the enmeshment of social media & politics[…]

Why you shouldn’t treat or measure social media like Amway

We all know what happens to that network marketing evangelist at the party who sees every guest as a sales opportunity and pounces to sign them up for some or other scheme within minutes of ‘hello’. They stop getting invited. Few people like to be seen as sales prospects or consider meeting someone as synonymous Read more about Why you shouldn’t treat or measure social media like Amway[…]