3 executives least likely to be social who are key to unlocking its benefits

What makes a great leader? That depends. Different times or situations demand different skills and styles.

So what does leadership look like in a world with 3 billion people online, where 2 billion use social media and each chat impacts the way we connect, communicate and do business?

It’s a different mindset.

Social leaders ‘get’ how deeply interconnectivity impacts relationships and the choices people make and are hungry to learn how to leverage it, not laugh it off.

These are rare birds. While 8 new users come online a second from around a planet of people that posts, likes, shares and tweets – in the upper echelons only 15 – 30% are signed up. Many of those do little else other than sign up, the equivalent of turning up to a business lunch and standing in the corner, not really what networking is about.

This absence speaks volumes.

There is little doubt senior executives are pressed for time. But so are their customers, stakeholders, suppliers and people.

It’s about what kind of time counts?

Right now there’s a perception, a misperception in my view, that time on social is wasted rather than well spent. Instead social is collaborative, creative and generates productivity.

In an interconnected, transparent and open world, C-suites need to be interconnected, transparent and open. This is the leadership for our time. And that means being social and having a social leadership team.

Although the Chief Executive Officer (CEO), Chief Operating Officer (COO) and Chief Financial Officer (CFO) are the least likely to be on social media, they could be key to unlocking its benefits.

This is why.

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