How should professionals in regulated industries use social media

I’m often asked how professionals can use content and social media effectively if they’re in regulated industries and there’s a simple answer, by being helpful. When you help someone, you put the focus on them, not you. This forms a relationship that strengthens as your advice is shown to be credible. The same principle applies[…]

Understanding time constrains helps you create better content

The average person now spends more time on technology and media than work and play. You may find it alarming or exciting, from a business perspective it means almost half of every day you can reach people through tech or media. There are other ways that remain important, but that’s the carve up of the[…]

Build your corporate story with strategic, stackable micro-content

We have 24 hours in a day, but 31 hours of activity. That’s because we are stacking activities, for example, listening to a podcast while we go for a run or watching videos while we cook dinner. This has fundamentally changed the way we consume content. Our audiences are time poor and as communicators, so[…]

#election2016 – 3 critical lessons for leaders from social politics

The recent election in the US had a hashtag #Election2016 and an emoji, signs that the language and influence of social media has well and truly made its way into daily life. Media, voters, supporters, detractors, spectators around the world connected with a click on Twitter, Facebook, Google, YouTube and Snapchat for live debates, poll[…]

Why a CEO must use social media

Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. Numerous reports confirm that a social CEO positively impacts perceptions of trust, reputation and engagement. According to surveys: Weber Shandwick – in 2013 found 76% of executives want the CEO to be social, up[…]

How to manage the blurring of personal & professional brand on social media

When I spoke at the Social Media Risk Reputation forum the most frequently asked question was how to manage the blurring of professional and personal brand. Specifically, delegates wanted to know if they should ‘allow’ C-suites or internal experts to engage on platforms and if so, whether to do so from personal or corporate accounts. Although there are[…]

Scrub up, stand out & explode your professional brand – LinkedIn Masterclasses

LinkedIn is an economic and influence powerhouse, a powerhouse of data, connections and content that you can use to position yourself and your business, all of which starts with a smart, optimised profile. But signing up to LinkedIn without doing anything is like going to a networking event and standing in the corner. To make it[…]

‘I don’t know’ – uncertainty as a platform for growth

When ‘leadership’ is confused with ‘the need to know everything’ it can lead to cultures of bluff where people feel it’s more important to give a response (including a wrong one) than acknowledge doubt. Instead, these three simple words from a leader can establish a very different context: I don’t know. “I don’t know” puts[…]

LinkedIn is an economic and influence powerhouse not a place to put your CV

Misunderstood as a good ‘place to put your CV’ LinkedIn is instead a powerhouse of economic data that can predict and fill skills gaps, uncover rare, high-demand talent and is now one biggest publishing house in the world with its 380-million readership, strangely enough creating sales spikes for traditional publishers. Equity raisings have been done[…]

Is a lack of social media in HR negligent?

Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales and customer service. The chief human resources officer (CHRO) must have a strategic understanding of how social media is being used through the whole life cycle of employment including: Pre-employment[…]

Social media influences investors and that influence is growing fast

 This post first appeared on Forbes and is republished here with additional detail, updated data and case examples for 2016.  Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people[…]

How to make your content stand out from the crowd

How to make your content stand out from the crowd This post will have its hand up today with 2 million others and 27 million pieces of content yelling ‘pick me’. Enormous figures and they’re growing. According to Mark Schaeffer, the amount of web-based content we consume is doubling every 9 to 24 months so[…]

How to manage the blurring of personal and professional brand on social media

When I spoke at the Social Media Risk Reputation forum the most frequently asked question was how to manage the blurring of professional and personal brand. Specifically, delegates wanted to know if they should ‘allow’ C-suites or internal experts to engage on platforms and if so, whether to do so from personal or corporate accounts. Although there are[…]

Social media influences investors and that influence is growing fast

Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, Google+ and Twitter making up the rest. They use[…]

LinkedIn is an economic and influence powerhouse, not a place to put your CV

If you think LinkedIn is just a good ‘place to put your CV’ than you are missing out on the platform’s huge business benefits and potential. LinkedIn is a powerhouse of economic data that can predict and fill skills gaps, uncover rare, high-demand talent and is now one biggest publishing houses in the world. With[…]

How one Aussie CEO used LinkedIn to expand into 27 countries

A leader who actively engages on social media platforms is good for business and with 7 million Australian and 380 million global users LinkedIn is a strategic fit those seeking to tap into global professional networks. One such CEO is Craig McDonald, head of software security company MailGuard, who was recently announced as one of Australia’s[…]

What a top business journalist can teach business leaders about the importance of social media

If you know that social media is mission critical yet are still having trouble convincing the executive, take some cues from how business journalist Alan Kohler thinks. With his finger on the pulse of business, his questions mirror those you can expect so use them to pre-empt concerns and provide answers about enterprise and personal use. Read the[…]

Is lack of social media know-how in HR negligent?

It’s odd that some professionals wear a disinterest in social media as a badge of honour; given its ubiquity, understanding the business, governance and legal impacts should be a requirement. Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales[…]

5 practical ways to gain real social media skills

The social web continues to proliferate and impact every area of our lives creating a demand for social talent that will grow as organisations recognise the impact at every level of the business from Boards (which will want oversight on governance to manage market impacts for example) to marketing, customer service, and recruitment. Right now there’s a skills gap that[…]

11 key reasons to make social media a part of business strategy

Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda.  Because of the way that social media plays out when things go wrong, in particular through traditional media, business owners are disproportionately aware of its risks. On[…]

Does tech make us zombies or entrepreneurs?

I smiled when I received the Twitter link How technology is increasingly isolating us from each other and stifling creativity to @TimothyAskew’s article on tech zombification because it brought a number of people together who subsequently sparked off his idea, in part contradicting it. Let me explain. A week after this Twitter exchange I furthered the conversation with one[…]

When starting in social media pare back and pair up

With 74% of adults online using social media, businesses increasingly understand its importance for connecting with customers, but don’t always know where to start when implementing a social media strategy. The hundreds of choices of social media networks can engender a sense of overwhelm about where to best invest limited resources. Even though it’s possible to narrow the[…]

In Forbes – social media influences wealth management & will become more important

Investors are influenced by research they find in social media—and companies that reach out can create relationships and a competitive advantage. Moreover, this strategy is likely to become more, not less, important as younger digital natives become wealthier, because they rely on and are influenced by social media more. Having said that, it’s a myth[…]

Businesses that don’t close the social media gap could face a gaping hole

It seems no amount of noise about social media is enough to motivate leaders to take it seriously. Although some individuals are adapting their leadership style and business strategy to leverage social and manage potential impacts, as a segment the participation of C-suites and in particular CEOs remains disturbingly low. The DOMO 2014 Social CEO[…]

What you say on social media influences how people invest

Investors are influenced by research they find in social media—and companies that reach out can create relationships and a competitive advantage. Moreover, this strategy is likely to become more, not less, important as younger digital natives become wealthier, because they rely on and are influenced by social media more. Having said that, it’s a myth[…]

Can you bequeath your iTunes collection in your will? (& other digital life & death issues)

Can you bequeath your iTunes collection in your will? Does anyone know you have Bitcoins or money in a PayPal account? If you’ve accumulated virtual wealth in a massive multiplayer online game is that part of your estate and can you be cashed out? Can loved ones get copies of your Facebook photos and videos? What happens to your wedding[…]

Privacy vs sharing in social media (there’s no technical fix for judgment)

Many professionals steer away from social media because they’re concerned that sharing socially means giving up privacy. Fortunately, social sharing and privacy are not the same thing. We share constantly with other people whether at school, work, when we’re buying lunch, or just checking out of a store without worrying that we will inadvertently blurt out commercial-in-confidence[…]

A tweet can cause the share price to plummet. So who’s responsible for social media?

If a single tweet can cause a company’s share price to plummet then who is really responsible for social media? Arguably, not the marketing intern. Board directors and senior executives need to update any preconceptions they may have about social media being a distraction for kids and get serious about where responsibility for managing it[…]

3 critical reasons to secure your social media assets

Even if your organization is not ready to ‘go social’ there are three critical reasons you should secure your name, business name and close variations of it across digital and social media platforms. They are  – Defensive – to prevent parody, spoofs, impersonation and hijacking. Online reputation management (ORM)  – to build reputation and manage[…]

Debunking social media myths for professionals (podcast)

In this Social Media for Small Business podcast, respected thought leader and pioneer in social executive leadership, Dionne Lew, debunks the common social media myths that could be costing your business. Listen to this interview with Dionne Lew to learn: How social media continues to have significance in our business and personal lives Why ‘human moments‘ are what social media[…]

Six damaging myths about social media & the truths behind them

Boston Consulting tells us social media will be worth $4.2 trillion by 2016, a jointCapgemini-MIT Sloan study shows digitally mature business are 26 percent more profitable than less mature peers and according to the Sensis Social Media Report of the searches Australians do online and in social media networks, nearly 70% convert to a sale. Yet as I[…]

These executives are leveraging the connected economy using social media

There’s a new kind of leader who ‘gets’ that when over two billion people use social media, it fundamentally transforms connection, communication and the way we do business. They are taking to the airwaves on Twitter, LinkedIn and other social media platforms, building global networks, leveraging online opportunities and listening directly to what their customers[…]

The next billion consumers will have always had social media

If you’re an executive who’s still uncertain about using social media for business, here’s a compelling reason to consider it: almost two billion consumers already do. And that trend shows no sign of abating, with social media having grown by around 18% in 2013 with predictions it will reach 2.55 billion by 2017. Still not convinced? Reflect on the[…]

‘I don’t know’. Using uncertainty as a platform for growth

When ‘leadership’ is confused with ‘the need to know everything’ it can lead to cultures of bluff where people feel it’s more important to give a response (including a wrong one) than acknowledge doubt. Instead, these three simple words from a leader can establish a very different context: I don’t know. “I don’t know” puts the[…]

Why listed companies must monitor social media

Whether you love it, loathe it or simply fail to get it, the Australian Stock Exchange says social media is something you can no longer ignore. Working closely with the Australian Securities and Investment Commission, the ASX recently updated its guidance on disclosure, advising companies to monitor online for sensitive information to ensure that the market[…]

Are digital currencies the future of money or is everything old just new again?

Leaders of smart companies are keeping an eye out for how deeply digital disruption is changing the shape of our lives and the many opportunities this presents for doing things differently. And there are no sacred cows. Take money-as-we-know-it and the institutions that manage it on our behalves, banks. Love them or hate them what[…]

Political impersonation, fake Twitter accounts & owning your social media assets

Only hours after the shock resignation of Ted Baillieu and emergence of Denis Napthine as Premier of Victoria (Australia) he announced “at least I’m not burdened by high expectations.” At least, the fake @DenisNapthineMP “not currently the Member for South West Coast in the Victorian Parliament and Premier of Victoria” did. The fake @DenisNapthineMP Twitter[…]

Want the boss on board with social media? First get your own house in order

[su_youtube url=”https://www.youtube.com/watch?v=Sdr70o1Gljw”] Over the years I’ve been talking about the importance of social media the most common question I get asked is: how do I influence the boss? I used to respond to this by sharing how I’d influenced a conservative regulator to enter the space years before social was considered a legitimate channel. My[…]

Is social media a waste of money or a savvy investment?

The hype around social media is intense: eight new people are coming online a minute and there are predictions that by 2016 the internet economy will be worth $4.2 trillion. There have been calls for executives to get online and talk to customers, suppliers, employees. (That’s in their “spare time”, right?) Meanwhile, those same leaders are scrounging for[…]

Don’t leave social media out of the productivity debate

Hardworking executives may have been surprised at research last year that found Australian leaders lagging on many of the key management indicators correlated with productivity. Among the gaps highlighted by an Ernst & Young reportwas a deficiency in people-management capability, particularly with respect to instilling a “talent mindset” across business. The report, called Productivity Pulse, showed that[…]

Technology is about people not tools

That technology impacts every area of our lives from the way we meet to how we learn and work hardly needs to be said. From innovations such as a zero liquid discharge that oxidizes and evaporates sewage to apps that regulate our bodies; the crowdsourcing of funding, news or health, the benefits are well documented and generally embraced. But it’s the insidious colonization by[…]

We advise boards & executives on social media for business & are rated top 1% for global community influence by Kred

In the US most Fortune 100 companies are actively using social media and that’s because it contributes to the bottom line. Fortune 100 companies have moved from thinking about social media to using it as a mainstream channel to gain greater access to their customers, suppliers and staff. However there are still plenty of executives wrestling[…]