Author: Dionne Lew

#election2016 – 3 critical lessons for business from the enmeshment of social media & politics

The recent election in the US had a hashtag #Election2016 and an emoji, signs that the language and influence of social media has well and truly made its way into daily life. Media, voters, supporters, detractors, spectators around the world connected with a click on Twitter, Facebook, Google, YouTube and Snapchat for live debates, poll locations, sample ballots. Foursquare helped hungry voters find their nearest … Continue reading #election2016 – 3 critical lessons for business from the enmeshment of social media & politics »

Why you shouldn’t treat or measure social media like Amway

We all know what happens to that network marketing evangelist at the party who sees every guest as a sales opportunity and pounces to sign them up for some or other scheme within minutes of ‘hello’. They stop getting invited. Few people like to be seen as sales prospects or consider meeting someone as synonymous with having a relationship.  Instead, we bide our time and … Continue reading Why you shouldn’t treat or measure social media like Amway »

Should the CEO use social media?

Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. Numerous reports confirm that a social CEO positively impacts perceptions of trust, reputation and engagement. According to surveys: Weber Shandwick – in 2013 found 76% of executives want the CEO to be social, up to 81% in 2015. Brandfog – two thirds of customer’s … Continue reading Should the CEO use social media? »

Why you shouldn’t treat or measure social media like Amway

We all know what happens to that network marketing evangelist at the party who sees every guest as a sales opportunity and pounces to sign them up for some or other scheme within minutes of ‘hello’. We all know what happens to that network marketing evangelist at the party who sees every guest as a sales opportunity and pounces to sign them up for some … Continue reading Why you shouldn’t treat or measure social media like Amway »

How to manage the blurring of personal & professional brand on social media

When I spoke at the Social Media Risk Reputation forum the most frequently asked question was how to manage the blurring of professional and personal brand. Specifically, delegates wanted to know if they should ‘allow’ C-suites or internal experts to engage on platforms and if so, whether to do so from personal or corporate accounts. Although there are complexities in social media (like establishing who owns your social media … Continue reading How to manage the blurring of personal & professional brand on social media »

Let’s stop pretending we know everything

Let’s stop pretending we know everything We often fail to notice things that we are not expecting. Lisa Randall, Physicist Can we please stop pretending we have the answers or are on a knowledge home run where the main issues are settled with only scraps to be tidied up? The reality is – We hardly know anything What we think we know changes constantly, often … Continue reading Let’s stop pretending we know everything »

Scrub up, stand out & explode your professional brand – LinkedIn Masterclasses

LinkedIn is an economic and influence powerhouse, a powerhouse of data, connections and content that you can use to position yourself and your business, all of which starts with a smart, optimised profile. But signing up to LinkedIn without doing anything is like going to a networking event and standing in the corner. To make it work, you’ve got to do something once you’re there. The … Continue reading Scrub up, stand out & explode your professional brand – LinkedIn Masterclasses »

Why leaders really, really need to care about social media

The future is social A common sentiment I hear echoed when I speak with senior executives about the importance of social media for business is that ‘well I’m successful and so are my peers and we don’t use it.’ There are a couple of problems here. While this can be true (and often is) a personal anecdote obtained under different circumstances can’t be extrapolated to … Continue reading Why leaders really, really need to care about social media »

‘I don’t know’ – uncertainty as a platform for growth

When ‘leadership’ is confused with ‘the need to know everything’ it can lead to cultures of bluff where people feel it’s more important to give a response (including a wrong one) than acknowledge doubt. Instead, these three simple words from a leader can establish a very different context: I don’t know. “I don’t know” puts the focus on rigour and says many things including: Let’s … Continue reading ‘I don’t know’ – uncertainty as a platform for growth »

LinkedIn is an economic and influence powerhouse not a place to put your CV

Misunderstood as a good ‘place to put your CV’ LinkedIn is instead a powerhouse of economic data that can predict and fill skills gaps, uncover rare, high-demand talent and is now one biggest publishing house in the world with its 380-million readership, strangely enough creating sales spikes for traditional publishers. Equity raisings have been done on LinkedIn. One Australian business expanded into 27 countries using … Continue reading LinkedIn is an economic and influence powerhouse not a place to put your CV »