Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales and customer service. The chief human resources officer (CHRO) must have a strategic understanding of how social media is being used through the whole life cycle of employment including: Pre-employment Recruitment Employee social media use Enterprise social media This isn’t … Continue reading Is a lack of social media in HR negligent?
This post first appeared on Forbes and is republished here with additional detail, updated data and case examples for 2016. Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, … Continue reading Social media influences investors and that influence is growing fast
How to make your content stand out from the crowd This post will have its hand up today with 2 million others and 27 million pieces of content yelling ‘pick me’. Enormous figures and they’re growing. According to Mark Schaeffer, the amount of web-based content we consume is doubling every 9 to 24 months so if you’re feeling overwhelmed, fasten your seatbelt. There’s so much … Continue reading How to make your content stand out from the crowd
How to scrub up and stand out on LinkedIn Signing up to LinkedIn without doing anything is like going to a networking event and standing in the corner. To make it work, you’ve got to do something once you are there. LinkedIn is a powerhouse of data, connections and content that you can use to position yourself and your business, all of which starts with … Continue reading LinkedIn Masterclass 1 – scrub up and stand out
When I spoke at the Social Media Risk Reputation forum the most frequently asked question was how to manage the blurring of professional and personal brand. Specifically, delegates wanted to know if they should ‘allow’ C-suites or internal experts to engage on platforms and if so, whether to do so from personal or corporate accounts. Although there are complexities in social media (like establishing who owns your social media … Continue reading How to manage the blurring of personal and professional brand on social media
Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, Google+ and Twitter making up the rest. They use social media to inform finance decisions and are considerably more … Continue reading Social media influences investors and that influence is growing fast
If you think LinkedIn is just a good ‘place to put your CV’ than you are missing out on the platform’s huge business benefits and potential. LinkedIn is a powerhouse of economic data that can predict and fill skills gaps, uncover rare, high-demand talent and is now one biggest publishing houses in the world. With a 380 million-strong readership it can even, strangely enough, create … Continue reading LinkedIn is an economic and influence powerhouse, not a place to put your CV
A leader who actively engages on social media platforms is good for business and with 7 million Australian and 380 million global users LinkedIn is a strategic fit those seeking to tap into global professional networks. One such CEO is Craig McDonald, head of software security company MailGuard, who was recently announced as one of Australia’s LinkedIn ‘Power Profiles’. McDonald says he has leveraged LinkedIn to … Continue reading How one Aussie CEO used LinkedIn to expand into 27 countries
If you know that social media is mission critical yet are still having trouble convincing the executive, take some cues from how business journalist Alan Kohler thinks. With his finger on the pulse of business, his questions mirror those you can expect so use them to pre-empt concerns and provide answers about enterprise and personal use. Read the rest here.
What makes a great leader? That depends. Different times or situations demand different skills and styles. So what does leadership look like in a world with 3 billion people online, where 2 billion use social media and each chat impacts the way we connect, communicate and do business? It’s a different mindset. Social leaders ‘get’ how deeply interconnectivity impacts relationships and the choices people make … Continue reading 3 executives least likely to be social who are key to unlocking its benefits