Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. Numerous reports confirm that a social CEO positively impacts perceptions of trust, reputation and engagement. According to surveys: Weber Shandwick – in 2013 found 76% of executives want the CEO to be social, up to 81% in 2015. Brandfog – two thirds of customer’s trust companies more … Continue reading Should the CEO be social?
It’s odd that some professionals wear a disinterest in social media as a badge of honour; given its ubiquity, understanding the business, governance and legal impacts should be a requirement. Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales and customer service. According to Global Web Index, there are now … Continue reading Is lack of social media know-how in HR negligent?
The social web continues to proliferate and impact every area of our lives creating a demand for social talent that will grow as organisations recognise the impact at every level of the business from Boards (which will want oversight on governance to manage market impacts for example) to marketing, customer service, and recruitment. Right now there’s a skills gap that some have sought to fill by adding the words ‘social … Continue reading 5 practical ways to gain real social media skills
Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. Because of the way that social media plays out when things go wrong, in particular through traditional media, business owners are disproportionately aware of its risks. On the other hand they are missing out on growth opportunities … Continue reading 11 key reasons to make social media a part of business strategy
Facebook’s announcement that it’s building Facebook@Work is a further sign that social media is maturing but will bring the gap between its 2.5 billion users and near absence of senior executives into starker relief. For this kind of enterprise-wide social network to work, these are the people to convince and convert. It can be difficult to persuade decision-makers of the value of social media, including … Continue reading Why businesses should allow Facebook@Work
I smiled when I received the Twitter link How technology is increasingly isolating us from each other and stifling creativity to @TimothyAskew’s article on tech zombification because it brought a number of people together who subsequently sparked off his idea, in part contradicting it. Let me explain. A week after this Twitter exchange I furthered the conversation with one of the Twitter participants futurist Chris Riddell over coffee. How did I … Continue reading Does tech make us zombies or entrepreneurs?
With 74% of adults online using social media, businesses increasingly understand its importance for connecting with customers, but don’t always know where to start when implementing a social media strategy. The hundreds of choices of social media networks can engender a sense of overwhelm about where to best invest limited resources. Even though it’s possible to narrow the field to a handful of proven power channels, many businesses … Continue reading When starting in social media pare back and pair up
Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don’t use it, a bit like going to a business lunch and standing in the corner. Why, given its importance … Continue reading In Forbes – why decision-makers should take social media seriously
Investors are influenced by research they find in social media—and companies that reach out can create relationships and a competitive advantage. Moreover, this strategy is likely to become more, not less, important as younger digital natives become wealthier, because they rely on and are influenced by social media more. Having said that, it’s a myth that social media is a young person’s game. According to Cogent … Continue reading In Forbes – social media influences wealth management & will become more important
It seems no amount of noise about social media is enough to motivate leaders to take it seriously. Although some individuals are adapting their leadership style and business strategy to leverage social and manage potential impacts, as a segment the participation of C-suites and in particular CEOs remains disturbingly low. The DOMO 2014 Social CEO report released this week shows the needle on participation has … Continue reading Businesses that don’t close the social media gap could face a gaping hole