The recent election in the US had a hashtag #Election2016 and an emoji, signs that the language and influence of social media has well and truly made its way into daily life. Media, voters, supporters, detractors, spectators around the world connected with a click on Twitter, Facebook, Google, YouTube and Snapchat for live debates, poll locations, sample ballots. Foursquare helped hungry voters find their nearest … Continue reading #election2016 – 3 critical lessons for business from the enmeshment of social media & politics
Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. Numerous reports confirm that a social CEO positively impacts perceptions of trust, reputation and engagement. According to surveys: Weber Shandwick – in 2013 found 76% of executives want the CEO to be social, up to 81% in 2015. Brandfog – two thirds of customer’s … Continue reading Should the CEO use social media?
When I spoke at the Social Media Risk Reputation forum the most frequently asked question was how to manage the blurring of professional and personal brand. Specifically, delegates wanted to know if they should ‘allow’ C-suites or internal experts to engage on platforms and if so, whether to do so from personal or corporate accounts. Although there are complexities in social media (like establishing who owns your social media … Continue reading How to manage the blurring of personal and professional brand on social media
A leader who actively engages on social media platforms is good for business and with 7 million Australian and 380 million global users LinkedIn is a strategic fit those seeking to tap into global professional networks. One such CEO is Craig McDonald, head of software security company MailGuard, who was recently announced as one of Australia’s LinkedIn ‘Power Profiles’. McDonald says he has leveraged LinkedIn to … Continue reading How one Aussie CEO used LinkedIn to expand into 27 countries
It’s odd that some professionals wear a disinterest in social media as a badge of honour; given its ubiquity, understanding the business, governance and legal impacts should be a requirement. Social media impacts the employment life cycle from pre-employment to recruitment, training and dismissal and every tier of business strategy from product development, marketing, sales and customer service. According to Global Web Index, there are now … Continue reading Is lack of social media know-how in HR negligent?