Build your corporate story with strategic, stackable micro-content

We have 24 hours in a day, but 31 hours of activity. That’s because we are stacking activities, for example, listening to a podcast while we go for a run or watching videos while we cook dinner. This has fundamentally changed the way we consume content. Our audiences are time poor and as communicators, so[…]

Why a CEO must use social media

Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. Numerous reports confirm that a social CEO positively impacts perceptions of trust, reputation and engagement. According to surveys: Weber Shandwick – in 2013 found 76% of executives want the CEO to be social, up[…]