Twelve years, two billion people and countless case studies on the business benefits of social media later, professionals get that it’s important.
This is a step in the right direction but a far cry from having a social-first mindset.
So what does it take to make a deeper shift?
- Understand the value of social (and act on it).
- Develop new technical and emotional skills.
In order to properly invest in social business professionals must be convinced of its value for their industry.
They also have to recognise that skills required to thrive in a technology-driven age are different from those that have got them to where they are but that they are learnable.
Let’s look at both.
Read the rest of this post at the Australian Businesswomen’s Network here.
Dionne Kasian-Lew is the author of The Social Executive – how to master social media and why it’s good for business (Wiley). Connect with her on LinkedIn, Twitter @dionnelew, email firstname.lastname@example.org.