LinkedIn is an economic and influence powerhouse, a powerhouse of data, connections and content that you can use to position yourself and your business, all of which starts with a smart, optimised profile.
But signing up to LinkedIn without doing anything is like going to a networking event and standing in the corner. To make it work, you’ve got to do something once you’re there.
The problem? Many professionals are not sure what to do or where to start.
Just as people are anchored by what they see when you walk through the door, digital imprints are the contemporary first impression.
These impressions count. We use anchors and reference points to evaluate and make decisions and they influence us even when we’re presented with information to the contrary, which is why it’s hard to turn things around if you get off on the wrong foot.
While ultimately we rise and fall by the quality of our work, when it comes to building contacts or growing leads, social proof is a way to get your foot in the door.
I am frequently asked by professionals how they can make the most of the platform and have run numerous Masterclasses and so to make this information more widely available, I have developed it into a new book.
Scrub up, stand out and explode your professional brand provides four powerful and practical Masterclasses with quick and easy-to-implement actions that take you from the fundamentals through to advanced tips and tricks that will make you a LinkedIn star.