How should professionals in regulated industries use social media

I’m often asked how professionals can use content and social media effectively if they’re in regulated industries and there’s a simple answer, by being helpful. When you help someone, you put the focus on them, not you. This forms a relationship that strengthens as your advice is shown to be credible. The same principle applies[…]

Understanding time constrains helps you create better content

The average person now spends more time on technology and media than work and play. You may find it alarming or exciting, from a business perspective it means almost half of every day you can reach people through tech or media. There are other ways that remain important, but that’s the carve up of the[…]

How to make your content stand out from the crowd

How to make your content stand out from the crowd This post will have its hand up today with 2 million others and 27 million pieces of content yelling ‘pick me’. Enormous figures and they’re growing. According to Mark Schaeffer, the amount of web-based content we consume is doubling every 9 to 24 months so[…]